The Pura Promise

The Pura Promise

Pura is Latin for the word pure. Our mission will always be to bring safe, premium fragrance into your home. We meet with the world's leading fragrance experts and scientists to ensure we are using safe ingredients for you and your family.

Pura is Latin for the word pure. Our mission will always be to bring safe, premium fragrance into your home. We meet with the world's leading fragrance experts and scientists to ensure we are using safe ingredients for you and your family.

What clean means to us

Pura only uses the best ingredients that meet all of our safety standards.

Safe for kids and pets

Paraben and phthalate free

Cruelty free

Pura's NO LIST

NO Acetaldehyde
NO animal testing
NO Diclorobenzene (1,4-DCB)
NO Ethylhexanol
NO Formaldehyde
NO GMO’s
NO harmful chemicals
NO Methyl Pyrrolidone
NO Parabens
NO Phthalates
NO Propylene Glycol
NO Styrene

Safe for home

Pura fragrances are safe for everyone, even your pets and kids! Please always use as directed, oils should not be ingested or used topically, and Pura is not responsible for the misuse of products. Consult with your veterinarian or physician if you have further questions!

KID AND PET SAFE

What clean means to us

Pura only uses the best ingredients that meet all of our safety standards.

Safe for kids and pets

Paraben and phthalate free

Cruelty free

Pura's NO LIST

NO Acetaldehyde
NO animal testing
NO Diclorobenzene (1,4-DCB)
NO Ethylhexanol
NO Formaldehyde
NO GMO’s
NO harmful chemicals
NO Methyl Pyrrolidone
NO Parabens
NO Phthalates
NO Propylene Glycol
NO Styrene

Safe for your home

Pura fragrances are safe for everyone, even your pets and kids! Please always use as directed, oils should not be ingested or used topically, and Pura is not responsible for the misuse of products. Consult with your veterinarian or physician if you have further questions!

KID AND PET SAFE

Pura is IFRA Certified

The International Fragrance Association (IFRA), was founded in 1973 to represent the interests and become the voice of the fragrance industry worldwide. It promotes the safety and benefits of the fragrance industry’s products through stakeholder dialogue on a global basis.

Why Pura?

Good for you

Our goal is to always develop pure, strong scents that make you feel good.

Premium Fragrances

Pura fragrances are designed by master perfumers using globally sourced ingredients and compounded in the USA.

Eco-Friendly

All fragrance oils are eco-friendly. Pura complies with IFRA regulatory guidelines, to make sure they’re good for you and your space.

Pura is IFRA Certified

The International Fragrance Association (IFRA), was founded in 1973 to represent the interests and become the voice of the fragrance industry worldwide.

Why Pura?

Good for you

Our goal is to always develop pure, strong scents that make you feel good.

Premium Fragrances

Pura fragrances are designed by master perfumers using globally sourced ingredients and compounded in the USA.

Eco-Friendly

All fragrance oils are eco-friendly. Pura complies with IFRA regulatory guidelines, to make sure they’re good for you and your space.