The Pura Promise

The Pura Promise

Pura is Latin for the word pure. Our mission will always be to bring safe, premium fragrance into your home. We meet with the world's leading fragrance experts and scientists to ensure we are using safe ingredients for you and your family.

Pura is Latin for the word pure. Our mission will always be to bring safe, premium fragrance into your home. We meet with the world's leading fragrance experts and scientists to ensure we are using safe ingredients for you and your family.

What clean means to us

Pura only uses the best ingredients that meet all of our safety standards.

Safe for kids and pets

Paraben and phthalate free

Cruelty free

Pura's NO LIST

NO Alkylphenol ethoxylates
NO Animal derived products
NO Diacetyl
NO Ethylene glycol monoethyl ether (and corresponding acetate)
NO Ethylene glycol monomethyl ether (and corresponding acetate)
NO Furfural
NO Galaxolide
NO Lilial
NO Lyral
NO Nitro-musks (i.e., musk xylene, musk ketone)
NO Peanut oil and derivatives
NO Phthalates
NO Rose crystals/halogenated materials

Safe for home

Pura fragrances are safe for everyone, even your pets and kids! Please always use as directed, oils should not be ingested or used topically, and Pura is not responsible for the misuse of products. Consult with your veterinarian or physician if you have further questions!

KID AND PET SAFE

What clean means to us

Pura only uses the best ingredients that meet all of our safety standards.

Safe for kids and pets

Paraben and phthalate free

Cruelty free

Pura's NO LIST

NO Alkylphenol ethoxylates
NO Animal derived products
NO Diacetyl
NO Ethylene glycol monoethyl ether (and corresponding acetate)
NO Ethylene glycol monomethyl ether (and corresponding acetate)
NO Furfural
NO Galaxolide
NO Lilial
NO Lyral
NO Nitro-musks (i.e., musk xylene, musk ketone)
NO Peanut oil and derivatives
NO Phthalates
NO Rose crystals/halogenated materials

Safe for your home

Pura fragrances are safe for everyone, even your pets and kids! Please always use as directed, oils should not be ingested or used topically, and Pura is not responsible for the misuse of products. Consult with your veterinarian or physician if you have further questions!

KID AND PET SAFE

Pura is IFRA Certified

The International Fragrance Association (IFRA), was founded in 1973 to represent the interests and become the voice of the fragrance industry worldwide. It promotes the safety and benefits of the fragrance industry’s products through stakeholder dialogue on a global basis.

Why Pura?

Good for you

Our goal is to always develop pure, strong scents that make you feel good.

Premium Fragrances

Pura fragrances are designed by master perfumers using globally sourced ingredients and compounded in the USA.

Eco-Friendly

All fragrance oils are eco-friendly. Pura complies with IFRA regulatory guidelines, to make sure they’re good for you and your space.

Pura is IFRA Certified

The International Fragrance Association (IFRA), was founded in 1973 to represent the interests and become the voice of the fragrance industry worldwide.

Why Pura?

Good for you

Our goal is to always develop pure, strong scents that make you feel good.

Premium Fragrances

Pura fragrances are designed by master perfumers using globally sourced ingredients and compounded in the USA.

Eco-Friendly

All fragrance oils are eco-friendly. Pura complies with IFRA regulatory guidelines, to make sure they’re good for you and your space.