Posted: 26 May 2017

This Privacy Policy is part of the agreement between you and Pura Scents, Inc., and is incorporated into our Terms of Use located here: Safekeeping of your data is critical to us and a responsibility that we embrace. Here we describe how we collect, use and handle your information when you use our websites, Pura dispensers (“Device”), fragrance refills and mobile applications (collectively, the “Services”).


We collect and use the following information to provide, improve and protect our Service:

Account. We collect, and associate with your account, information such as your name, email address, phone number, and payment information.

Usage. In order to improve the Service, we collect information from and about the devices you use to access the Service, including the Device. We also collect fragrance consumption data and other related data in connection with your use of the Device and the Services. This includes things like IP addresses, the type of browser and device you use, the web page you visited before coming to our sites, how you interact with the Service (including with the Device), and identifiers associated with your devices. Your devices and the Device (depending on their settings) may also transmit location information to the Service. 

Cookies and other technologies. We use technologies like cookies and pixel tags to provide, improve, protect and promote our Service. For example, cookies and other technologies help us with things like remembering your username and preferences for your next visit, understanding how you interact with our Service including things like clicks, mouse actions, text entered and other related information, and then improving the Service based on that information. You can set your browser to not accept cookies, but this may limit your ability to use the Service.


We may share information as discussed below in order to facilitate delivering the Service to you.

Others working for Pura Scents. Pura Scents uses only certain trusted third parties to help us provide, improve, protect, and promote our Service. These third parties will access your information, but only to perform tasks on our behalf and in compliance with this Privacy Policy.

Legal. We may disclose your information to third parties if we determine that such disclosure is reasonably necessary to (a) comply with the law; (b) protect any person from death or serious bodily injury; (c) prevent fraud or abuse of Pura Scents or our users; or (d) protect Pura Scents’ property rights. Please contact support@trypura.comwith any privacy questions or concerns.


Security. We employ industry standard security protocols in order to keep your information secure and test for vulnerabilities. We also continue to work on features to keep your information safe.

Retention. We’ll retain information you store on our Service for as long as we need it to provide you the Service. If you delete your account, we’ll delete the information that is user-identifiable such as your name, email, address or other direct identifiers. But please note: (a) there might be some latency in deleting this information from our servers and back-up storage; (b) aggregated data, feedback and similar content will be retained, and (c) we may retain any of your information necessary to comply with our legal obligations, resolve disputes, or enforce our agreements.


Around the world. To provide you with the Service, we may store, process and transmit information in the United States and in other areas of the world to which we ship our products. Information may also be stored locally on the devices you use to access the Service.


Pura Scents collects certain information as a result of your use of the Services, including the Device. When sharing or distributing such information, the information will always be anonymized and will never contain user-identifiable data such as name, email address, or other direct identifiers. This de-identified information may be used and shared in the aggregate for advertising, marketing and other business and third-party purposes. 


If we are involved in a reorganization, merger, acquisition or sale of our assets, your information may be transferred as part of that transaction. We will notify you (for example, via a message to the email address associated with your account) of any such transaction and outline your choices in that event.

We may revise this Privacy Policy from time to time, and will post the most current version on our website. If a revision meaningfully reduces your rights, we will notify you.


Have questions or concerns about Pura Scents, our Service and/or privacy? Contact us at