taking scent where it’s never gone before
Fragrance has always been an essential part of the human story. It can change the energy and atmosphere of your space, transport you to new places, enhance moods and feelings, and take you back to special memories.
It has the power to evoke romance, increase wellness, celebrate new life, and honor loved ones. While fragrance has been treasured throughout the ages, we believe its potential is yet to be fully realized.
At Pura, we’re reimagining the future of fragrance. We're unlocking the possibility of scent with smart home technology. Because scent has amazing power—to improve the energy of a space, to express individuality, to enhance moods and feelings—and we want to tap into that positivity.
Both were passionate about creating something incredible. With a love of fragrance and a desire for life-changing ideas, they started Pura with maxed-out credit cards and overflowing determination.
But it wasn’t easy. Trying to launch their new company, they faced rejection after rejection. What kept them going? An alarm that dinged after every sale—hearing this just once or twice a day was cause for celebration. Today, four years later, a Pura fragrance is sold every 3.7 seconds.
Our fearless, kind, and brilliant leaders (And humble, too—they would hate to know that we described them like this!)
Co-Founder and Board Member of Pura
Richie might seem reserved, and almost too nice, but he’s been known to elude security and sneak into restricted areas in order to talk to bigwigs.
Co-Founder and CEO
Bruno is a passionate Jiu Jitsu competitor who eats a family-sized serving of cheese bread almost every night.
Chief Fragrance Experience Officer
Mara was an opera singer in New York and has 25 years of experience in the fragrance industry—she relies heavily on her “musical nose” daily.
Reggie is an avid electric mountain biker—which some of his co-workers consider cheating.
Troy was a professional wakeboard boat driver and loves sprinkles on his ice cream.
Chief Experience Officer
Mike is a modern day renaissance man. You'll find him outdoors hunting one day and indoors designing and decorating his home the next.
At Pura, we feel extremely lucky to work with so many amazing brands and individuals. (Just to give you an idea, companies like Capri Blue, Anthropologie, and Disney are among our incredible—and growing—roster of partners.) And by collaborating with top perfumers and luxury fragrance brands from around the world, we are not only disrupting the industry, but we are creating something entirely new and unique in the process, something we could never dream of achieving without such a talented and passionate global team.