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Top: citrus zest, leafy green accord
Middle: living floral gardenia, white peony
Bottom: white woods
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.View Allergens
Delicate. Energetic. Uplifting.
The NYBG collection was created for Caswell-Massey with inspiration from rare, slow-growing, and unique florals cultivated by master gardeners and botanists in The New York Botanical Garden.
To create Gardenia, a delicate gardenia was coaxed into a round glass bauble and its molecular "scent signature" captured to be used as the basis for this beautiful fragrance. In so doing, the beauty of the feminine gardenia is able to be recreated for enjoyment in your home without destroying the flowers.
Gardenia is a fresh, feminine floral, opening with uplifting notes of citrus zest and leafy green accord. A silken bouquet of living floral gardenia and delicate white peony blend at the heart, as rare white woods provide a sensual finish.
The original apothecary
Caswell-Massey, founded in 1752, was the first fragrance and personal care product company created in America. Originally an apothecary, they delight in remaining rooted in the beautifully simple. Their fragrances are traditional and carefully made to capture the surrounding beauty of our world.
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