How Pura Started

The Origin of Smart Home Fragrance

You might be wondering, where did Pura come from? And if you weren’t, maybe you are now. We want you to get to know us better and share what makes Pura, Pura!

The Beginning

Back in 2014, a guy named Richie Stapler had a thing for good smells. Having grown up around fragrance in the home and using cologne almost every day since 7th grade, you could say fragrance is one of his passions. As a college student, he began learning about smart home devices and how they work with wifi and intelligence systems. Richie wondered where he could take this, and had a conversation with some of the women in his life, asking them what he was missing. His mother-in-law is big on home fragrance, and they all agreed that a home scent system would be perfect.

From previously spending time on a service mission in Brazil, Richie became friends with lots of Brazilians and learned of their love for fragrance too. When starting Pura, Richie knew just who to talk to. Bruno Lima was a friend from Brazil who was studying manufacturing and knew a lot about supply chain and plastics. Bruno jumped on the thought of this device, and boom, the idea of a smart scent diffuser had sparked. Together they started building their idea and getting creative, while learning all the ins and outs of starting a new business.

The Beginning

Back in 2014, a guy named Richie Stapler had a thing for good smells. Having grown up around fragrance in the home and using cologne almost every day since 7th grade, you could say fragrance is one of his passions. As a college student, he began learning about smart home devices and how they work with wifi and intelligence systems. Richie wondered where he could take this, and had a conversation with some of the women in his life, asking them what he was missing. His mother-in-law is big on home fragrance, and they all agreed that a home scent system would be perfect.

From previously spending time on a service mission in Brazil, Richie became friends with lots of Brazilians and learned of their love for fragrance too. When starting Pura he knew just who to talk to. Bruno Lima was a friend from Brazil who was studying manufacturing and knew a lot about supply chain and plastics. Bruno jumped on the thought of this device, and boom, the idea of a smart scent diffuser had sparked. Together they started building their idea and getting creative, while learning all the ins and outs of starting a new business.

 

Richie Stapler, Co-Founder of Pura

Bruno Lima, Co-Founder of Pura

Running With it

 

After working tirelessly on multiple designs from table-top to battery powered, they landed on the perfect mix of the simple, sleek, and sophisticated look that Pura has today. This plug in scent would take up little space and look great anywhere it would be placed.

One of the most important aspects for Richie and Bruno was clean fragrance with no harmful chemicals or ingredients, that would be safe around kids and pets. This is unique for the fragrance market, because a lot of scent brands use harmful ingredients, and they wanted to make sure this wouldn’t happen with Pura. They wanted a name that would reflect purity and cleanliness, and went back to some of their Portuguese roots to create Pura, meaning pure. The perfect title for what they stand for!

Running With it

After working tirelessly on multiple designs from table-top to battery powered, they landed on the perfect mix of the simple, sleek, and sophisticated look that Pura has today. This plug in scent would take up little space and look great anywhere it would be placed.

One of the most important aspects for Richie and Bruno was clean fragrance with no harmful chemicals or ingredients. This is unique for the fragrance market, because a lot of scent brands use harmful ingredients, and they wanted to make sure this wouldn’t happen with Pura. They wanted a name that would reflect purity and cleanliness, and went back to some of their Portuguese roots to create Pura, meaning pure. The perfect title for what they stand for!

We started so small, with just incredible young talent and passionate people, who worked 80-100 hours a week to get things going. We wanted to challenge the status quo, and we didn't take no for an answer.  

— Richie Stapler

We started so small, with just incredible young talent and passionate people, who worked 80-100 hours a week to get things going. We wanted to challenge the status quo, and we didn't take no for an answer.  

— Richie Stapler

Getting off the Ground

Building relationships has always been a key component for Pura, and that was huge in the beginning. They reached out to partners, and people started taking chances on the young guys who started a smart air freshener. They partnered with NEST New York, a major fragrance brand, helping them to get their name on the market, while also bringing us some of the yummy smells we have now. These partnerships have continued with Apotheke and Capri Blue to bring your home some of the scents you love, like Volcano and Cedar Leaf and Lavender, with many more to come.

Pura is powered by other key values; always challenge the status quo, and never take no as a final answer. Mindsets like this have pushed the early employees to continually work hard and long hours to develop the company into what it has become today. Pura believes in passion-filled employees who are talented and driven in the things they do, which is why they have seen the company grow and build into something great!

Pura created the first smart home scent diffuser in the world, with only the finest and purest ingredients so that we can give you the smells and feelings you want to create in the places that you love most. Without any worries or hassle! Pura is the intersection between technology and fragrance, that forms to your every need. Now it's in your hands, so how will you Pura?

Pura: Makes Perfect Scents.

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