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Top: aromatic green, ginger
Middle: coriander, wild rose, geranium, olibanum, living vanda giganticus orchid
Bottom: cashmere wood, tonka, patchouli, velvet moss, vetiver, white woods
Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment. Every fragrance is safe and ethically sourced.View Allergens
Aromatic. Green. Earthy.
The NYBG collection was created for Caswell-Massey with inspiration from rare, slow-growing, and unique florals cultivated by master gardeners and botanists in The New York Botanical Garden.
To create VIC, a rare orchid was coaxed into a round glass bauble and its molecular "scent signature" captured to be used as the basis for this beautiful fragrance. In so doing, the beauty of the magnificent Victorian-era orchid is able to be recreated for enjoyment in your home without destroying the flowers.
VIC opens with aromatic greens and leads to a sophisticated heart of living floral and wild rose. Velvet moss and rare white woods add texture and subtle elegance at the base of the scent.
The original apothecary
Caswell-Massey, founded in 1752, was the first fragrance and personal care product company created in America. Originally an apothecary, they delight in remaining rooted in the beautifully simple. Their fragrances are traditional and carefully made to capture the surrounding beauty of our world.
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