The Pura Promise

Pura is latin for the word pure. From the beginning, our mission has been to bring clean scents into your home for your enjoyment. At Pura we believe in using sustainable ingredients, while also giving you the best scenting experience out there. In doing this, we have met with the top fragrance experts and scientists to ensure we are using safe ingredients for you an your family. Learn more about what clean means to us.

Volcano Candle

The best ingredients

Clean Fragrance

At Pura, clean fragrance refers to our thoughtfully formulated fine fragrances that avoid ingredients known to cause potential harm to health or the environment. All of our fragrances are carefully designed to never include harsh chemicals.

Natural & Naturally derived

Pure Scent

For our fragrances, we always strive to use beneficial botanicals that are natural or naturally-derived ingredients first. Sometimes we use synthetic materials—only when they meet our safety standards and provide a benefit that's not effectively delivered by natural alternatives. These synthetic materials are obtained through raw material partners who are very carefully vetted.
Pura Device

Cruelty free

No Animal Testing

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Safe fragrance

Vegan & Gluten Free

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Not fake

Non-GMO

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Environmentally safe

Sustainable Ingredients

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Pura's No List

BHA (Butylated Hydroxyanisole)

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BHA (Butylated Hydroxyanisole)

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BHA (Butylated Hydroxyanisole)

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Why Pura?

Good for you

We're cautious of our ingredient selection and use only the best.

Made to perform

Breakthrough formulas that are designed and tested thoroughly.

100% transparency

We provide information around what's in our products and why.