Get a free fragrance
Why Choose Pura?
Natural is better, so only the freshest of plants, herbs, and fruits are used directly in Pura scents. We never use harmful chemicals or harsh ingredients.
The ingredients used in Pura scents are from all over the world, taken straight from the source. Pura strives to give more than take, which is why we grow and extract in areas where we can have a positive social impact.
Crafted by world-class perfumers and fragrance experts, Pura scents are of the highest quality made just for you. Designer-grade fragrances and brands you love are yours with the click of a button.
Pet & Kid Friendly
Pura makes scents for everyone—kids, pets, and sensitive noses included. Each scent is tested by fragrance reviewers and scientists to ensure that the you can all smell safely.
Pura is partnering with premium fragrance brands such as NEST Fragrances, Capri Blue, and many more! In order for a brand to join the partner marketplace, they have to comply by Pura's strict, clean fragrance standards.
Over 14,000 5 star reviews
100,000 homes & counting
Pura does it all
Control Scent Like Never Before
Pura gives you complete and effortless control over your fragrance like no other scenting device. Adjust your scent intensity, swap between fragrances you love, create a custom schedule to scent your mood, adjust the nightlight to match your ambiance, and turn off your scent while you’re gone, all from the convenience of your smartphone.
The Best for You
Smells from brands you know and love, plus more to try that might be your new favorite. Pura makes sure to give you high-end fragrance from luxurious scenting brands, leaving you with the quality and cleanliness you’ve been looking for in home fragrance.
Scents you already love
We work hard with our partner brands to bring you your favorite scents that you already know and love. If for any reason, you don't love a scent that you've chosen, we'll replace it for free.
Pura created the first smart home scent diffuser in the world, with only the finest and purest ingredients. We provide you with the smells and feelings you want to create in the places that you love most, without any worries or hassle! Pura is the intersection between technology and fragrance, that forms to your every need.