The name of our brand should reflect what we stand for. We went back to some of our Portuguese roots to find a name that shows who we are. Pura means “Pure” or clean in Latin roots, and we feel it perfectly embodies our products and what we believe in. Try Pura to see for yourself!
You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.
Safe for sensitive noses
Pet and Kid Friendly
We make sure that Pura fragrances are safe and healthy for you and those you love. All scents are non-GMO, gluten free, vegan, and cruelty free so the bad things stay out and you just get great smells.
The Best for you
Smells from brands you know and love, plus more to try that might be your new favorite. Pura makes sure to give you high-end fragrance from luxurious scenting brands, leaving you with the quality and cleanliness you’ve been looking for in home fragrance.