Luxurious fragrance in an elegant, innovative way.
Why Choose Pura?
We naturally derive scents from plants, herbs, and fruits to create our fragrances.
The ingredients are sourced from around the world, with a strong focus on growing ingredients in regions where we can have a social impact.
Each scent is carefully crafted by world class perfumers to provide beautiful, fine fragrance for your home.
Safe for Pets & Kids
Each recipe is reviewed and tested by our fragrance house's perfumers and scientists to ensure that everything we offer is safe around kids and pets.
Pura Partner Marketplace
Pura is partnering with premium fragrance brands such as NEST Fragrances, Capri Blue, and many more! In order for a brand to join the partner marketplace, they have to comply by Pura's strict, clean fragrance standards.
Designer Grade Fragrance
World class luxury fragrance at the touch of your fingertip.
Premium Scent Experience
Give yourself and your guests the gift of a beautiful smelling home.
Control from Your Phone
Pura makes designer fragrance available on demand.
If you ever don't love a scent, we will replace it for free!
The Pura Guarantee
VEGAN & GLUTEN FREE
100% free of animal-derived ingredients. Safe for those with gluten sensitivities.
NON - GMO
Free of harmful toxins in the form of artificial preservatives.
Completely free of any form of animal testing and is pet & kid friendly.