We make sure that Pura fragrances are safe and healthy for you and those you love. All scents are non-GMO, gluten free, vegan, and cruelty free so the bad things stay out and you just get great smells.
You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.
A Name That fits
The name of our brand should reflect what we stand for. We went back to some of our Portuguese roots to find a name that shows who we are. Pura means “Pure” or clean in Latin roots, and we feel it perfectly embodies our products and what we believe in.
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Get 30% off With a Subscription
Clean, designer-grade fragrance with an amazing deal to match. Subscribing to your favorite scents gives you 30% off high-end smells, try finding that anywhere else on the market.