Capri Blue x Pura


Stylish fragrance meets a smart scenting experience

Over 14,000 5 star reviews

100,000 homes & counting


Choose your strength

Adjust the Scent Intensity

Great scents are better when they’re at the perfect power for you. Adjust the scent intensity with your Pura so you never have too much or too little fragrance, and make the good smells last as long as you’d like them to.

Intuitively easy

Control From Your Phone

You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.

Your life, your way

Custom Schedules

You’re busy and stressed, you don’t need another thing to remember. Create your own custom schedules to get fresh scents when you want without having to remember to turn anything on. Because what else in your life is that easy?

Tropical fruits and sugared citrus

Orchid, jasmine, and gardenia

Citrus, white musk, and patchouli

Vanilla, smoky tobacco, and bergamot