Fine Fragrance

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Capri Blue Fall Fragrances

Luxury fragrance

The Best for You

Smells from brands you know and love, plus more to try that might be your new favorite. Pura makes sure to give you high-end fragrance from luxurious scenting brands, leaving you with the quality and cleanliness you’ve been looking for in home fragrance.  

Over 15,000 5 star reviews

100,000 homes & counting


Looks as good as it smells

Clean, Professional Design

A modern yet classic design, the sleek device adds to every room without taking anything away. The barely-there diffuser grabs your attention with fragrance, then keeps your admiration with the simplistic design and beautiful packaging.
Nest | Pumpkin Chai

Looks as good as it smells

Clean, Professional Design

A modern yet classic design, the sleek device adds to every room without taking anything away. The barely-there diffuser grabs your attention with fragrance, then keeps your admiration with the simplistic design and beautiful packaging.
Pura Fall Fragrances

Safe for sensitive noses

Pet and Kid Friendly

We make sure that Pura fragrances are safe and healthy for you and those you love. All scents are non-GMO, gluten free, vegan, and cruelty free so the bad things stay out and you just get great smells.

Intuitively easy

Control From your Phone

You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.