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Volcano fragrance by Capri BLUE

Safe for sensitive noses

Pet and Kid Friendly

We make sure that Pura fragrances are safe and healthy for you and those you love. All scents are non-GMO, gluten free, vegan, and cruelty free so the bad things stay out and you just get great smells.

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AMBERVESTAL

$12

$18

$16

$18

Fragrance for everyone

A Brand That’s Easy to Love

With clean fragrance, scents for everyone, and partnerships with your favorite fragrance brands, what’s not to love? Pura was built with you in mind to give you the ideal scenting experience that is unlike anything else on the market.

Intuitively easy

Control From your Phone

You don't need any more hassle, just one app that does everything for you to create the ideal scent experience. Control the broad Pura features simply with a swipe, and let technology do the rest.

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Get 30% off With a Subscription

Clean, designer-grade fragrance with an amazing deal to match. Subscribing to your favorite scents gives you 30% off high-end smells, try finding that anywhere else on the market.
Device by Pura

Clean, Designer Grade Fragrances

Pet & Kid friendly

Safe for you & your family

Gluten free & Vegan

100% free of animal products

Sustainably Sourced

Eco-friendly, safe ingredients