NYBG Beatrix Rose



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Device UVP's


A true rose top note has little to do with those long-stemmed bouquets from the corner store. Rather, imagine the enchanting scent you encounter while strolling through a rose garden at summer’s peak. Lush, feminine, as light as a warm breeze.

 How to use

Personalize your NYBG Beatrix Rose fragrance by adjusting the scent intensity, setting custom schedules and utilizing away mode within the app.

CAUTION: Not recommended for topical use or to be ingested. In case of irritation, consult your doctor or veterinarian.

 Scent notes

Top: bergamot

Middle: black current, fig, rose

Bottom: vetiver, musk


Floral Fragrance Class

Orange Oil: sustainably sourced to energize and refresh.

Amyl cinnamal, benzyl alcohol, benzyl benzoate, benzyl salicylate, citral, citronellol, eugenol, geraniol, hexyl cinnamal, hydroxycitronellal, limonene and linalool.  

 Safe & sustainable

Gluten free & vegan fragrance
Cruelty Free Home Scent
Non-GMO kitchen scent

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment.

Every fragrance is safe and ethically sourced.

A Pristine Collection

Living Florals

The NYBG™ collection was created for Caswell-Massey™ with Living Florals. These scents are captured from rare, prized flowers that are cultivated by master gardeners and botanists at the New York Botanical Garden™ .

Beautifully Identical

Pure Molecules

The fragrances are created from capturing the direct molecules from the flower. This is done using a special technique so that the scent you smell has the exact same molecular structure as the flower itself at its most fragrant state of growth.
Beatrix | Pura Device

Captured From the Source

The Perfect Flower

The scents are taken from only the most fragrant flowers at the peak time of day, and at the peak season for that specific flower. This creates the most perfect scent from each flower.

Sustainable Opportunities

An Amazing Partnership

Pura + Caswell-Massey™ and Living Florals allows you to bring the scents from the New York Botanical Garden into your home to experience what true natural beauty is like. Each purchase supports NYBG’s™ work in plant research, conservation, horticulture, and education. Learn more at nybgbrand.org.
Caswell-Massey | Pura

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NYBG Beatrix Rose has a rating of 4.7 stars based on 97 reviews.