Caswell-Massey

How it started

As America’s first fragrance house dating back to 1752, Caswell-Massey is home to founder Dr. William Hunter, who created a legacy of fragrance formulas and innovation that have been in America’s homes for over two hundred years. With scents passed down through generations and tailored products connected to daily rituals, we’ve created an iconic brand appreciated by over ten generations of consumers.

How it’s going

Our mission remains steady as we continue to produce plant-based bath, body, and fragrance formulations. We use the highest quality, clean, and sustainable ingredients, including natural flowers and botanicals, that have inspired Yellowstone and New York Botanical Garden—collections featured in our Pura partnership.

Pura connects smart technology and fragrance, creating unique scents and innovative products that elevate our brand. This partnership ensures that everyone can experience our fragrances in a more personal way, evoking memories and emotions you hope to find in the spaces you enjoy most.