Home fragrances to elevate your everyday


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We are a luxury home fragrance brand inspired by the unexpected beauty found in life's simple moments.

About the brand

In 2011, founder Chrissy Fichtl began soap making, scent formulation, and working with essential oils, sourcing raw ingredients directly from local farms. As she taught herself the art of fragrance, the root of APOTHEKE was planted. We believe that high-quality goods can still be made in steps from home by real people and that a beautiful product does not have to be out of reach. All of our candles and soaps are still made by hand, each fragrance thoughtfully blended at our Brooklyn factory.

About the partnership

Our fragrances are built in layers, created from ideas pooled together by leaning into what really makes us happy. Pura brings an elevated approach to these fragrances both at home and on the run. We love seeing scent powered in the sustainable, lovely, and chic way that Pura provides.