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Confidence, bottled. A bold fusion of bracing spices and marine freshness inspires courage and aplomb, while a powerful back of noble amber woods lends poise for a stylish, winning fragrance.

 How to use

Personalize your 13-Confidence fragrance by adjusting the scent intensity, setting custom schedules, and utilizing away mode within the app.

 Scent notes

Top: star anise, ginger oil, fresh ocean marine accord

Middle: black pepper, oak moss

Bottom: golden amber, cedarwood atlas, patchouli, musk


Ginger Oil: linked to boost self-esteem.

Anise alcohol Benzyl alcohol, Benzyl benzoate, Benzyl cinnamate, Benzyl salicylate, Citral, Citronellol, Eugenol, Farnesol, Geraniol, Limonene, Linalool.

 Safe & Responsible

Pura fragrances are thoughtfully designed to never include harsh chemicals. We avoid ingredients known to cause potential harm to health or the environment.

Every fragrance is safe and ethically sourced.

CAUTION: Keep out of reach of children and pets. IRRITANT: May irritate eyes. May irritate skin. Do not get on eyes, skin, or clothing. Do not allow oil or wick to come in contact with furniture; oils may damage finished surfaces.

Misty Forest


Bold. Powerful. Stylish.

Feel most at ease, most yourself, and most confident with a fragrance that boosts your environment and mental performance. Spices, marine, and amber are combined with ginger oil and patchouli to give you a fragrance that is proven to enhance feelings of self-worth, decision making, and mental balance.


Self-belief at the core of success

"Life is to be lived every moment of every day. So whatever you're doing, make sure you're all in. And make sure it's authentically you. That's the secret to success. And to me, that's the definition of true style."
- James Harden
James Harden Collabs with Pura

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13-Confidence has a rating of 4.5 stars based on 253 reviews.