Pleasant Grove, UT (April 29, 2021)

Pura announces partnership with lifestyle brand Tommy Bahama

World's number one smart diffuser brings island life into the home

Innovative smart home fragrance company, Pura announced today the launch of two new fragrances with the iconic island lifestyle brand, Tommy Bahama. The brand’s signature scents, Maui Mango and Signature Island Blend, are now compatible with the Pura device for the ultimate at-home vacation.

Pura’s diffuser gives users the freedom of controlling scent intensity, swapping between two fragrances of choice, and setting custom scent schedules—all within the Pura app. Each Pura device discreetly plugs into the wall, allowing for premium scent diffusion while adding a sleek touch to home decor. The device also has a colorful smart night light feature which, when combined with the scent experience, lets users personalize their home ambiance. Pura fragrances are pet and kid friendly.

“We are thrilled to partner with Tommy Bahama to bring their signature fragrances to life,” says Pura Co-Founder Richie Stapler. “These recognizable scents can transport you to the islands from the comfort of your own home.”

“Pura’s device affords you the opportunity to wake up and fall asleep to our island scent,” says Chrisann Furciato, Tommy Bahama’s SVP of Licensing. “We are extremely excited about this partnership and transcending our guest to "Live the Island Life" through our fragrant scents within their home.”

The fragrances are as follows:

Signature Island Blend: Maui pineapple, island mandarin, cilantro, tropical mango, luscious papaya, sea jasmine, driftwood, cedar, island musk.

Maui Mango: Notes of sweet island mango, juicy tangerine, and blood orange blended with Hawaiian pineapple.

These fragrances retail for $16 each and will be available at www.TryPura.com, as well as a box set for $85, which includes two fragrances and the Pura device, on www.TommyBahama.com and in select Tommy Bahama stores.

ABOUT PURA:
Pura was inspired by its founders' vision: empower people to control the scent of their homes anywhere, anytime, from the convenience of their smartphones. Each of Pura's designer-grade fragrances are formulated with only the finest, responsibly sourced ingredients to meet the highest standards in the industry. Since its 2018 launch, Pura quickly established itself as the number one smart home fragrance diffuser brand. Pura’s luxury partnerships include fragrance collaborations with capri BLUE, NEST New York, LAFCO, and more.


ABOUT TOMMY BAHAMA:
Tommy Bahama is part of Tommy Bahama Group, Inc., a wholly owned subsidiary of Oxford Industries, Inc. (NYSE:OXM). Established in August 1992, with corporate headquarters in Seattle, Tommy Bahama is the iconic island lifestyle brand that defines relaxed, sophisticated style in men’s and women’s sportswear, swimwear, accessories and a complete home furnishings collection. The company owns and operates over 160 Tommy Bahama retail locations worldwide, 21 of which offer a Tommy Bahama Restaurant & Bar or a Tommy Bahama Marlin Bar. The Tommy Bahama collection is available on TommyBahama.com and at the finest U.S. retailers. For more information, please visit www.tommybahama.com.