Makes Perfect Scents

Caswell-Massey Meets Pura

Caswell-Massey Meets Pura

Well-known and rich with history, they have been loved for three centuries! Get to know why!

How to Nail Your Party Season

Party season is different this year. Here's your guide to getting ready for it, no matter what it looks like!

LAFCO Has Arrived

LAFCO New York is a brand that has been loved and trusted for years to bring fine fragrance to the home in a pure way, find out more about why we l...

Welcome VOTIVO

Votivo is a well-renowned and refined brand with great energy and depth to their scents. Get to know them better and try for yourself!

Ellis Brooklyn is Here!

With Ellis Brooklyn comes sophistication and adventure, a daring boldness, and captivation. Learn about the newest Pura brand!

Fall is Here!

Fall scents are here! Plus more ways to get the most out of fall scenting.

Introducing Brooklyn Candle Studio

Get to know Brooklyn candle studio! Pura couldn't be happier to welcome this brand and their captivating fragrances!

Introducing Antica Farmacista

We are so excited to welcome this brand into our fragrance family and can’t wait to give you these AMAZING fragrances!

Back to School

The new normal doesn't have to be scary. Learn to use scent to ease every scenario!

Get Ready for Fall

Fall is coming! Join Pura this week for tips and inspo on how to make it the best fall yet.

Just Keep Smelling

Don't let becoming nose blind scare you! Pura has all the tools and help you need to keep your home and life smelling fresh.

Meet Our Friends

Pura wouldn’t be Pura without the amazing brands and people that we work with to help us provide you the best home fragrance possible. Learn more a...