Welcoming Pure Placid

A Brand for Self-Care

Pure Placid is the perfect new brand to join the Pura family. With good-for-you ingredients and a whole mantra for feeling good and breathing in the best parts of life, Pure Placid brings our hearts (and our scent device) so much peace and happiness!

They are inspired by the open wilderness and places that bring you peace, so obviously the scents are amazing. Learn more about Pure Placid!

Pure Placid is the perfect new brand to join the Pura family. With good-for-you ingredients and a whole mantra for feeling good and breathing in the best parts of life, Pure Placid brings our hearts (and our scent device) so much peace and happiness!

They are inspired by the open wilderness and places that bring you peace, so obviously the scents are amazing. Learn more about Pure Placid!

Pure Placid is the perfect new brand to join the Pura family. With good-for-you ingredients and a whole mantra for feeling good and breathing in the best parts of life, Pure Placid brings our hearts (and our scent device) so much peace and happiness!

They are inspired by the open wilderness and places that bring you peace, so obviously the scents are amazing. Learn more about Pure Placid!

LAFCO’s entire brand is centered around clean, sustainable fragrance—and we can’t get enough of that. Adding this brand to our Pura marketplace was the easiest YES, and we are so excited to finally announce their launch and give your home this fragrance!

From a promise based on purity, to beautiful scents that enhance your home decor and atmosphere, don’t miss what this brand has to offer!

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

The Brand

Pure Placid’s mission is to stop, breathe, and revitalize. They believe in the importance of taking in a moment, and how that can impact your inner peace and self-worth. These days, self-care is not a priority for everyone as it should be. With this brand, they make it feel luxurious while making sure that taking care of your mind and body is not just a luxury, but a constant stabilizer.

Their scents are all created with pure and clean ingredients, to make sure that your self-care is bringing out mindfulness and peace, without harm or worry with what you are taking in. Pura and Pure Placid are working to help you use fragrance to embrace everything life has to offer!

Pure Placid’s mission is to stop, breathe, and revitalize. They believe in the importance of taking in a moment, and how that can impact your inner peace and self-worth. These days, self-care is not a priority for everyone as it should be. With this brand, they make it feel luxurious while making sure that taking care of your mind and body is not just a luxury, but a constant stabilizer.

Their scents are all created with pure and clean ingredients, to make sure that your self-care is bringing out mindfulness and peace, without harm or worry with what you are taking in. Pura and Pure Placid are working to help you to bring back the little pleasures in life your fragrance so that you can embrace everything life has to offer!

The Brand

Pure Placid’s mission is to stop, breathe, and revitalize. They believe in the importance of taking in a moment, and how that can impact your inner peace and self-worth. These days, self-care is not a priority for everyone as it should be. With this brand, they make it feel luxurious while making sure that taking care of your mind and body is not just a luxury, but a constant stabilizer.

Their scents are all created with pure and clean ingredients, to make sure that your self-care is bringing out mindfulness and peace, without harm or worry with what you are taking in. Pura and Pure Placid are working to help you to bring back the little pleasures in life your fragrance so that you can embrace everything life has to offer!

Dedicated to a pure promise they uphold and encourage, quality and artistry are at the top of their list. They use thoughtful craftsmanship and pure ingredients, combined with beautifully hand-made vessels for their products.

Each of their fragrances are carefully thought about and intricately articulated based on a place or setting. The inspired scents create the specific details and beauty of every individual fragrance. We love the classy and simplistic approach, and LAFCO embodies all the best things about fragrance.

“Take a moment to stop, to breathe, to remember, and to claim your calm.”

“Take a moment to stop, to breathe, to remember, and to claim your calm.”

The Founder

Marcy Miller grew up with a love for nature and instilled environmental responsibility. She developed a love for fragrance at a young age, and was educated in natural cosmetics, aromatherapy, massage, and nursing. Marcy wanted to use natural scents and products in the spa that she ran with her mother, and so she created her own that would stay true to natural ingredients while smelling amazing.

She began to sell her products, and use her scents to help aid in illnesses and combat stress and anxiety. Marcy wanted to use her scents to help people and make them feel better, even on a day-to-day basis. She has built this brand off of pure inspiration and the desire to use clean, natural scents to help people feel better! Pretty cool, right?

Marcy Miller grew up with a love for nature and instilled environmental responsibility. She developed a love for fragrance at a young age, and was educated in natural cosmetics, aromatherapy, massage, and nursing. Marcy wanted to use natural scents and products in the spa that she ran with her mother, and so she created her own that would stay true to natural ingredients while smelling amazing.

She began to sell her products, and use her scents to help aid in illnesses and combat stress and anxiety. Marcy wanted to use her scents to help people and make them feel better, even on a day-to-day basis. She has built this brand off of pure inspiration and the desire to use clean, natural scents to help people feel better! Pretty cool, right?

Marcy Miller grew up with a love for nature and instilled environmental responsibility. She developed a love for fragrance at a young age, and was educated in natural cosmetics, aromatherapy, massage, and nursing. Marcy wanted to use natural scents and products in the spa that she ran with her mother, and so she created her own that would stay true to natural ingredients while smelling amazing.

She began to sell her products, and use her scents to help aid in illnesses and combat stress and anxiety. Marcy wanted to use her scents to help people and make them feel better, even on a day-to-day basis. She has built this brand off of pure inspiration and the desire to use clean, natural scents to help people feel better! Pretty cool, right?

Jon Bresler lived in switzerland, soon becoming accustomed to the European aromatherapy traditions surrounding him. He wanted to bring these traditions and amazing fragrance ideas to the United States, and he began introducing major brands of European skincare and perfumery.

Eventually, LAFCO was launched as its’ own brand to uphold what Jon always believed in and holds true: products that look, smell, and feel good, and that are good for you. He strives to be ethical and sustainable in all of his practices and craftsmanship, using only the finest materials. This is why LAFCO and Pura are great friends!

The Scents

Fully inspired by the Adirondack Mountains where she grew up, Marcy and Pure Placid finds tranquility in the raw beauty and vast open, spaces where you are able to breathe easier and connect with yourself. The mountains are a place to go on your own to revitalize your mind and set back your inner peace.

These fragrances are created to do just that, and they are some of the best room scents to help your long days feel a little bit better. Cashmere Sweater is a soothing embrace to bring you comfort and peace with jasmine, vanilla, and cream. A scent to make you feel airy and warmed all at once! Mount Marcy brings you back to the outdoors as a child, free and invigorating. It captures mandarin, basil, and sandalwood to bring you energy and power for the rejuvenation you search for.

Apotheke

Starting small and understanding the clean fragrance concept, Apotheke captures attention right away with their amazing smells and beautiful backstory. Chrissy Fichtl began with an interest in clean ingredients and a passion for creating great smelling soaps from helpful essential oils.

Apotheke became extremely popular in Brooklyn, and soon expanded into West Elm stores across the country, giving everyone those scents that we know and really love, like Sea Salt Grapefruit, Canvas, and Charcoal!

Apotheke:

Where fine fragrance can still be made close to home by real people, who value clean ingredients that are gentle and safe for everyone. They stand for relishing the simple moments of life and using scent for meaning while giving back to people in need, which is why Pura loves having Apotheke on our team!

The Scents

Fully inspired by the Adirondack Mountains where she grew up, Marcy and Pure Placid finds tranquility in the raw beauty and vast open, spaces where you are able to breathe easier and connect with yourself. The mountains are a place to go on your own to revitalize your mind and set back your inner peace.

These fragrances are created to do just that, and they are some of the best room scents to help your long days feel a little bit better. Cashmere Sweater is a soothing embrace to bring you comfort and peace with jasmine, vanilla, and cream. A scent to make you feel airy and warmed all at once! Mount Marcy brings you back to the outdoors as a child, free and invigorating. It captures mandarin, basil, and sandalwood to bring you energy and power for the rejuvenation you search for.

Claim Your Calm

Join us on a journey to step back, breathe, and become mindful. We are so ecstatic to bring you Pure Placid's home fragrance to your smart diffuser, and hope to inspire you to use fragrance to make your life fuller and happier!


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