LAFCO Has Arrived

Elegance for Your Home

LAFCO’s entire brand is centered around clean, sustainable fragrance—and we can’t get enough of that. Adding this brand to our Pura marketplace was the easiest YES, and we are so excited to finally announce their launch and give your home this fragrance!

From a promise based on purity, to beautiful scents that enhance your home decor and atmosphere, don’t miss what this brand has to offer!

LAFCO’s entire brand is centered around clean, sustainable fragrance—and we can’t get enough of that. Adding this brand to our Pura marketplace was the easiest YES, and we are so excited to finally announce their launch and give your home this fragrance!

From a promise based on purity, to beautiful scents that enhance your home decor and atmosphere, don’t miss what this brand has to offer!

LAFCO’s entire brand is centered around clean, sustainable fragrance—and we can’t get enough of that. Adding this brand to our Pura marketplace was the easiest YES, and we are so excited to finally announce their launch and give your home this fragrance!

From a promise based on purity, to beautiful scents that enhance your home decor and atmosphere, don’t miss what this brand has to offer!

Pura wouldn’t be Pura without the amazing brands and people that we work with to help us provide you the best home fragrance possible. We want to dive in to show you a little bit more about what makes them so great, and get you ready for more partnerships to come. Read on to find out more about NEST, Capri Blue, and Apotheke, and why they’re the perfect addition to Pura!

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

The Brand

Dedicated to a pure promise they uphold and encourage, quality and artistry are at the top of their list. They use thoughtful craftsmanship and pure ingredients, combined with beautifully hand-made vessels for their products.

Each of their fragrances are carefully thought about and intricately articulated based on a place or setting. The inspired scents create the specific details and beauty of every individual fragrance. We love the classy and simplistic approach, and LAFCO embodies all the best things about fragrance.

Dedicated to a pure promise they uphold and encourage, quality and artistry are at the top of their list. They use thoughtful craftsmanship and pure ingredients, combined with beautifully hand-made vessels for their products.

Each of their fragrances are carefully thought about and intricately articulated based on a place or setting. The inspired scents create the specific details and beauty of every individual fragrance. We love the classy and simplistic approach, and LAFCO embodies all the best things about fragrance.

The Brand

Dedicated to a pure promise they uphold and encourage, quality and artistry are at the top of their list. They use thoughtful craftsmanship and pure ingredients, combined with beautifully hand-made vessels for their products.

Each of their fragrances are carefully thought about and intricately articulated based on a place or setting. The inspired scents create the specific details and beauty of every individual fragrance. We love the classy and simplistic approach, and LAFCO embodies all the best things about fragrance.

Nest fragrances are some of the most popular and well-loved scents out there, and we feel honored to have them in our collection! Nest was launched in 2008 by Laura Slatkin, a genius and impactful individual in the scent industry.

After connecting with Pura, the Nest smart diffuser has become a very popular item as it is filled with beloved Nest scents like Grapefruit, Cedar Leaf & Lavender, and Bamboo that are diffused throughout the home. Nest home fragrance is lovable for all, and we are so happy to give you these scents in a unique way to help you fall in love with them even further!

NEST:

Where mood is elevated and scent is celebrated. Nest is also committed to advancing the field of autism, and we stand behind them in all of their amazing efforts to help people living with this condition!

“We design our products with the intention of creating a complete ambiance around mood, scent, and color.”

“We design our products with the intention of creating a complete ambiance around mood, scent, and color.”

The Founder

Jon Bresler

Jon Bresler lived in switzerland, soon becoming accustomed to the European aromatherapy traditions surrounding him. He wanted to bring these traditions and amazing fragrance ideas to the United States, and he began introducing major brands of European skincare and perfumery.

Eventually, LAFCO was launched as its’ own brand to uphold what Jon always believed in and holds true: products that look, smell, and feel good, and that are good for you. He strives to be ethical and sustainable in all of his practices and craftsmanship, using only the finest materials. This is why LAFCO and Pura are great friends!

Jon Bresler lived in switzerland, soon becoming accustomed to the European aromatherapy traditions surrounding him. He wanted to bring these traditions and amazing fragrance ideas to the United States, and he began introducing major brands of European skincare and perfumery.

Eventually, LAFCO was launched as its’ own brand to uphold what Jon always believed in and holds true: products that look, smell, and feel good, and that are good for you. He strives to be ethical and sustainable in all of his practices and craftsmanship, using only the finest materials. This is why LAFCO and Pura are great friends!

The Founder

Jon Bresler

Jon Bresler lived in switzerland, soon becoming accustomed to the European aromatherapy traditions surrounding him. He wanted to bring these traditions and amazing fragrance ideas to the United States, and he began introducing major brands of European skincare and perfumery.

Eventually, LAFCO was launched as its’ own brand to uphold what Jon always believed in and holds true: products that look, smell, and feel good, and that are good for you. He strives to be ethical and sustainable in all of his practices and craftsmanship, using only the finest materials. This is why LAFCO and Pura are great friends!

You know it, and you love itCapri Blue Volcano is one of the most avowed scents on the market. Luckily, you get to diffuse the Volcano scent with more fun and captivating fragrances from Pura Capri Blue in your home diffuser!

This creative and flirtatious brand has been an expert in the industry for over 20 years, and they represent an insanely strong following of avid scenters who love fun fragrance. Mix your fashion and design fanatics with some of the best smells for the signature scents of your life, like Havana Vanilla, Blue Jean, or Aloha Orchid.

Capri Blue:

Where individuality and all sides of you are celebrated, and the importance of scenting and experiencing your every mood has come to life. Capri Blue is big on repurposing, and they want to influence the world for good and individuals, and that’s exactly what Pura believes in!

The Scents

Beautiful and serene, these scents upgrade your space, and prevent becoming nose blind. Pure in ingredients and lovely in smell, these scents bring the perfect accent to your home by enhancing any room they are put in. The first is Champagne, a crisp and light scent, full of raspberry, ginger, and mandarin. Bring elegance and peace with this in your home scent diffuser.

The next is Chamomile Lavender, for soothing and re-invigorating the mind and body. Get the comforting smell of fresh sheets and energizing thoughts with this well-rounded fragrance. Smoky patchouli combines with rosemary, sage, eucalyptus, and chamomile to bring a rounded feeling of relaxation and meditation. You won’t go wrong with either of these by your side!

Apotheke

Starting small and understanding the clean fragrance concept, Apotheke captures attention right away with their amazing smells and beautiful backstory. Chrissy Fichtl began with an interest in clean ingredients and a passion for creating great smelling soaps from helpful essential oils.

Apotheke became extremely popular in Brooklyn, and soon expanded into West Elm stores across the country, giving everyone those scents that we know and really love, like Sea Salt Grapefruit, Canvas, and Charcoal!

Apotheke:

Where fine fragrance can still be made close to home by real people, who value clean ingredients that are gentle and safe for everyone. They stand for relishing the simple moments of life and using scent for meaning while giving back to people in need, which is why Pura loves having Apotheke on our team!

The Scents

Beautiful and serene, these scents upgrade your space, and prevent becoming nose blind. Pure in ingredients and lovely in smell, these scents bring the perfect accent to your home by enhancing any room they are put in. The first is Champagne, a crisp and light scent, full of raspberry, ginger, and mandarin. Bring elegance and peace with this in your home scent diffuser.

The next is Chamomile Lavender, for soothing and re-invigorating the mind and body. Get the comforting smell of fresh sheets and energizing thoughts with this well-rounded fragrance. Smoky patchouli combines with rosemary, sage, eucalyptus, and chamomile to bring a rounded feeling of relaxation and meditation. You won’t go wrong with either of these by your side!

Starting small and understanding the clean fragrance concept, Apotheke captures attention right away with their amazing smells and beautiful backstory. Chrissy Fichtl began with an interest in clean ingredients and a passion for creating great smelling soaps from helpful essential oils.

Apotheke became extremely popular in Brooklyn, and soon expanded into West Elm stores across the country, giving everyone those scents that we know and really love, like Sea Salt Grapefruit, Canvas, and Charcoal!

Apotheke:

Where fine fragrance can still be made close to home by real people, who value clean ingredients that are gentle and safe for everyone. They stand for relishing the simple moments of life and using scent for meaning while giving back to people in need, which is why Pura loves having Apotheke on our team!

LAFCO New York is Ready for You!

LAFCO New York is a brand that has been loved and trusted for years to bring fine fragrance to the home in a pure way. We feel lucky to be able to give you plug in scents that represent this amazing brand and the values behind their success. Try them today to see what all the hype is about!


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