Starting small and understanding the clean fragrance concept, Apotheke captures attention right away with their amazing smells and beautiful backstory. Chrissy Fichtl began with an interest in clean ingredients and a passion for creating great smelling soaps from helpful essential oils.
Apotheke became extremely popular in Brooklyn, and soon expanded into West Elm stores across the country, giving everyone those scents that we know and really love, like Sea Salt Grapefruit, Canvas, and Charcoal!
Where fine fragrance can still be made close to home by real people, who value clean ingredients that are gentle and safe for everyone. They stand for relishing the simple moments of life and using scent for meaning while giving back to people in need, which is why Pura loves having Apotheke on our team!