Ellis Brooklyn is Here!

Another NEW Brand for you!

With Ellis Brooklyn comes sophistication and adventure, a daring boldness, and captivation. The scents are unique and endearing and the brand is just as beautiful and interesting.

Pura is a big fan of Ellis Brooklyn, and we can’t wait to share these scents with you and your fragrance diffuser. This is a brand you will want to get to know and love!

With Ellis Brooklyn comes sophistication and adventure, a daring boldness, and captivation. The scents are unique and endearing and the brand is just as beautiful and interesting. Pura is a big fan of Ellis Brooklyn, and we can’t wait to share these scents with you and your fragrance diffuser. This is a brand you will want to get to know and love!

Antica Farmacista is known for being luxurious and beautiful, and we couldn’t agree with that reputation more. We are so excited to welcome this brand into our fragrance family and can’t wait to give you these AMAZING fragrances!

It’s been a little while since we’ve welcomed a new brand into the Pura family, so we want to give you all the details you want and need to get to know them. Read on to learn about what makes them great and why we couldn’t pass them up!

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

The Brand

Ellis Brooklyn is built from clean ideas and a passion for good fragrance. They have a strong ethos of clean ingredients, sustainable sourcing, and unforgettable scents, and they uphold all three! Ellis Brooklyn makes sure to never include harmful ingredients, and to source sustainably, which is the best thing for us to hear in our partnerships.

We also love how Ellis Brooklyn is inspired—by nature and travel, and American authors and poets. It’s refreshing to get inspiration from the amazing things this world has to offer, and that makes the brand rich with depth. On top of all that, the logo is a ‘literary leopard’ to represent strength and forward-thinking sensibilities, how cool are they?

Ellis Brooklyn is built from clean ideas and a passion for good fragrance. They have a strong ethos of clean ingredients, sustainable sourcing, and unforgettable scents, and they uphold all three! Ellis Brooklyn makes sure to never include harmful ingredients, and to source sustainably, which is the best thing for us to hear in our partnerships.

We also love how Ellis Brooklyn is inspiredby nature and travel, and American authors and poets. It’s refreshing to get inspiration from the amazing things this world has to offer, and that makes the brand rich with depth. On top of all that, the logo is a ‘literary leopard’ to represent strength and forward-thinking sensibilities, how cool are they?

The Brand

Ellis Brooklyn is built from clean ideas and a passion for good fragrance. They have a strong ethos of clean ingredients, sustainable sourcing, and unforgettable scents, and they uphold all three! Ellis Brooklyn makes sure to never include harmful ingredients, and to source sustainably, which is the best thing for us to hear in our partnerships.

We also love how Ellis Brooklyn is inspiredby nature and travel, and American authors and poets. It’s refreshing to get inspiration from the amazing things this world has to offer, and that makes the brand rich with depth. On top of all that, the logo is a ‘literary leopard’ to represent strength and forward-thinking sensibilities, how cool are they?

Antica Farmacista was founded in 2003 by Susanne Pruitt and Shelley Callaghan, best friends who shared a great love for fragrance. Shelley says “ I believe in the power of scent and it excites me to share the olfactory journey through beautiful scent creation and products that Susanne and I both love.”

They wanted to help people experience deeper and better, and use fragrance to expand their senses to take them somewhere good. As Susanne puts it, “the best way to engage and energize your day is to honor the ordinary and unexceptional moments.” We know that their extraordinary scents can help do exactly that, and make life’s good moments even better.

The Founder

Bee Shapiro

Bee Shapiro founded Ellis Brooklyn after covering beauty for the New York Times for many years. She became passionate about fashion and beauty, and was very intrigued by that world. She was perplexed to find that clean beauty was not a very easy find, and she wanted to create products that everyone could feel good about, that were unique to the world of beauty. Her home fragrance would be visual and connect smell to a state of mind.

Bee comes from Brooklyn, New York and named her brand after her first daughter Ellis. This is why she desires to connect with the core of our strongest sensesto bring people together and take them back to their roots in a clean and realistic way.

Bee Shapiro founded Ellis Brooklyn after covering beauty for the New York Times for many years. She became passionate about fashion and beauty, and was very intrigued by that world. She was perplexed to find that clean beauty was not a very easy find, and she wanted to create products that everyone could feel good about, that were unique to the world of beauty. Her home fragrance would be visual and connect smell to a state of mind.

Bee comes from Brooklyn, New York and named her brand after her first daughter Ellis. This is why she desires to connect with the core of our strongest sensesto bring people together and take them back to their roots in a clean and realistic way.

The Founder

Bee Shapiro

Bee Shapiro founded Ellis Brooklyn after covering beauty for the New York Times for many years. She became passionate about fashion and beauty, and was very intrigued by that world. She was perplexed to find that clean beauty was not a very easy find, and she wanted to create products that everyone could feel good about, that were unique to the world of beauty. Her home fragrance would be visual and connect smell to a state of mind.

Bee comes from Brooklyn, New York and named her brand after her first daughter Ellis. This is why she desires to connect with the core of our strongest sensesto bring people together and take them back to their roots in a clean and realistic way.

Antica is geared toward high-end retailers and hotels all over the world—how elegant right? They are classy and timeless, the perfect addition to your home or scenting experience. They take recognition in being the first brand to bring the US market a home ambiance diffuser, and they have been bringing elegance to the scenting industry for years.

Now they have so many options of amazing smelling fragrance for your home scent system that it’s almost impossible to choose just one! Antica is all about living in your best moments, and using scent to breathe them in!

"I have always loved fragrance—it's a powerful, invisible language that can tell a story or conjure a keen memory in one concise sniff."

"I have always loved fragrance—it's a powerful, invisible language that can tell a story or conjure a keen memory in one concise sniff."

The Scents

Ellis Brooklyn is bringing two new and amazing fragrances to take your home scent diffuser up a whole new level! The first is Superego, a scent fully inspired by traveling to awe-provoking places and new adventures. Bold and seductive, this scent mixes black leather, saffron, and oud with the brightness of passion fruit, apple blossom, and Centifolia Rose. It’s a fragrance meant for transporting you to your strongest dreams!

Verb is dynamic and action-oriented, inspired by Ernest Hemingway and Kurt Vonnegut to bring a richness and depth into the fragrance world. It transmits emotion without being over-bearing with a mix of bergamot, mandarin, and basil, combined with a complexity of cedarwood and musk. Verb is enlivening to open up your whole home scenting in a way that invites a fresh and frank feeling into your life.

Apotheke

Starting small and understanding the clean fragrance concept, Apotheke captures attention right away with their amazing smells and beautiful backstory. Chrissy Fichtl began with an interest in clean ingredients and a passion for creating great smelling soaps from helpful essential oils.

Apotheke became extremely popular in Brooklyn, and soon expanded into West Elm stores across the country, giving everyone those scents that we know and really love, like Sea Salt Grapefruit, Canvas, and Charcoal!

Apotheke:

Where fine fragrance can still be made close to home by real people, who value clean ingredients that are gentle and safe for everyone. They stand for relishing the simple moments of life and using scent for meaning while giving back to people in need, which is why Pura loves having Apotheke on our team!

The Scents

Ellis Brooklyn is bringing two new and amazing fragrances to take your home scent diffuser up a whole new level! The first is Superego, a scent fully inspired by traveling to awe-provoking places and new adventures. Bold and seductive, this scent mixes black leather, saffron, and oud with the brightness of passion fruit, apple blossom, and Centifolia Rose. It’s a fragrance meant for transporting you to your strongest dreams!

Verb is dynamic and action-oriented, inspired by Ernest Hemingway and Kurt Vonnegut to bring a richness and depth into the fragrance world. It transmits emotion without being over-bearing with a mix of bergamot, mandarin, and basil, combined with a complexity of cedarwood and musk. Verb is enlivening to open up your whole home scenting in a way that invites a fresh and frank feeling into your life.

Welcome Ellis Brooklyn!

As a brand focused on clean and innovative fragrance, fresh inspiration, and beautiful visuals, Ellis Brooklyn is a great addition to the Pura scent family. If you’re not already convinced, check out Ellis Brooklyn fragrances now available for the Pura device for some of the best home scents!


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