Introducing Antica Farmacista

A New Brand for the Pura Family!

Antica Farmacista is known for being luxurious and beautiful, and we couldn’t agree with that reputation more. We are so excited to welcome this brand into our fragrance family and can’t wait to give you these AMAZING fragrances!

It’s been a little while since we’ve welcomed a new brand into the Pura family, so we want to give you all the details you want and need to get to know them. Read on to learn about what makes them great and why we couldn’t pass them up!

Antica Farmacista is known for being luxurious and beautiful, and we couldn’t agree with that reputation more. We are so excited to welcome this brand into our fragrance family and can’t wait to give you these AMAZING fragrances!

It’s been a little while since we’ve welcomed a new brand into the Pura family, so we want to give you all the details you want and need to get to know them. Read on to learn about what makes them great and why we couldn’t pass them up!

Antica Farmacista is known for being luxurious and beautiful, and we couldn’t agree with that reputation more. We are so excited to welcome this brand into our fragrance family and can’t wait to give you these AMAZING fragrances!

It’s been a little while since we’ve welcomed a new brand into the Pura family, so we want to give you all the details you want and need to get to know them. Read on to learn about what makes them great and why we couldn’t pass them up!

Pura wouldn’t be Pura without the amazing brands and people that we work with to help us provide you the best home fragrance possible. We want to dive in to show you a little bit more about what makes them so great, and get you ready for more partnerships to come. Read on to find out more about NEST, Capri Blue, and Apotheke, and why they’re the perfect addition to Pura!

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

The Founders

Antica Farmacista was founded in 2003 by Susanne Pruitt and Shelley Callaghan, best friends who shared a great love for fragrance. Shelley says “ I believe in the power of scent and it excites me to share the olfactory journey through beautiful scent creation and products that Susanne and I both love.”

They wanted to help people experience deeper and better, and use fragrance to expand their senses to take them somewhere good. As Susanne puts it, “the best way to engage and energize your day is to honor the ordinary and unexceptional moments.” We know that their extraordinary scents can help do exactly that, and make life’s good moments even better.

Antica Farmacista was founded in 2003 by Susanne Pruitt and Shelley Callaghan, best friends who shared a great love for fragrance. Shelley says “ I believe in the power of scent and it excites me to share the olfactory journey through beautiful scent creation and products that Susanne and I both love.”

They wanted to help people experience deeper and better, and use fragrance to expand their senses to take them somewhere good. As Susanne puts it, “the best way to engage and energize your day is to honor the ordinary and unexceptional moments.” We know that their extraordinary scents can help do exactly that, and make life’s good moments even better.

The Founders

Antica Farmacista was founded in 2003 by Susanne Pruitt and Shelley Callaghan, best friends who shared a great love for fragrance. Shelley says “ I believe in the power of scent and it excites me to share the olfactory journey through beautiful scent creation and products that Susanne and I both love.”

They wanted to help people experience deeper and better, and use fragrance to expand their senses to take them somewhere good. As Susanne puts it, “the best way to engage and energize your day is to honor the ordinary and unexceptional moments.” We know that their extraordinary scents can help do exactly that, and make life’s good moments even better.

Nest fragrances are some of the most popular and well-loved scents out there, and we feel honored to have them in our collection! Nest was launched in 2008 by Laura Slatkin, a genius and impactful individual in the scent industry.

After connecting with Pura, the Nest smart diffuser has become a very popular item as it is filled with beloved Nest scents like Grapefruit, Cedar Leaf & Lavender, and Bamboo that are diffused throughout the home. Nest home fragrance is lovable for all, and we are so happy to give you these scents in a unique way to help you fall in love with them even further!

NEST:

Where mood is elevated and scent is celebrated. Nest is also committed to advancing the field of autism, and we stand behind them in all of their amazing efforts to help people living with this condition!

"Breathe in Life's Best Moments"

"Breathe in Life's Best Moments"

The Brand

Antica is geared toward high-end retailers and hotels all over the world—how elegant right? They are classy and timeless, the perfect addition to your home or scenting experience. They take recognition in being the first brand to bring the US market a home ambiance diffuser, and they have been bringing elegance to the scenting industry for years.

Now they have so many options of amazing smelling fragrance for your home scent system that it’s almost impossible to choose just one! Antica is all about living in your best moments, and using scent to breathe them in!

Antica is geared toward high-end retailers and hotels all over the world—how elegant right? They are classy and timeless, the perfect addition to your home or scenting experience. They take recognition in being the first brand to bring the US market a home ambiance diffuser, and they have been bringing elegance to the scenting industry for years.

Now they have so many options of amazing smelling fragrance for your home scent system that it’s almost impossible to choose just one! Antica is all about living in your best moments, and using scent to breathe them in!

The Brand

Antica is geared toward high-end retailers and hotels all over the world—how elegant right? They are classy and timeless, the perfect addition to your home or scenting experience. They take recognition in being the first brand to bring the US market a home ambiance diffuser, and they have been bringing elegance to the scenting industry for years.

Now they have so many options of amazing smelling fragrance for your home scent system that it’s almost impossible to choose just one! Antica is all about living in your best moments, and using scent to breathe them in!

You know it, and you love itCapri Blue Volcano is one of the most avowed scents on the market. Luckily, you get to diffuse the Volcano scent with more fun and captivating fragrances from Pura Capri Blue in your home diffuser!

This creative and flirtatious brand has been an expert in the industry for over 20 years, and they represent an insanely strong following of avid scenters who love fun fragrance. Mix your fashion and design fanatics with some of the best smells for the signature scents of your life, like Havana Vanilla, Blue Jean, or Aloha Orchid.

Capri Blue:

Where individuality and all sides of you are celebrated, and the importance of scenting and experiencing your every mood has come to life. Capri Blue is big on repurposing, and they want to influence the world for good and individuals, and that’s exactly what Pura believes in!

The Scents

With the Anitca Farmacista launch, we get two of their signature, best-selling scents: Orange Blossom and Prosecco. These have both been known to be fan-favorites, and we can’t wait to put them into our home diffuser! Orange Blossom is a beautiful new take on a classic favorite, and it’s the perfect mixture of flowery citrus. Prosecco is crisp and clean, a fruity mix that keeps its’ class by combining with sweet champagne. These are two home scents you don’t want to skim over, and they will take your scenting experience to the next level of poise and elegance.

Apotheke

Starting small and understanding the clean fragrance concept, Apotheke captures attention right away with their amazing smells and beautiful backstory. Chrissy Fichtl began with an interest in clean ingredients and a passion for creating great smelling soaps from helpful essential oils.

Apotheke became extremely popular in Brooklyn, and soon expanded into West Elm stores across the country, giving everyone those scents that we know and really love, like Sea Salt Grapefruit, Canvas, and Charcoal!

Apotheke:

Where fine fragrance can still be made close to home by real people, who value clean ingredients that are gentle and safe for everyone. They stand for relishing the simple moments of life and using scent for meaning while giving back to people in need, which is why Pura loves having Apotheke on our team!

The Scents

With the Anitca Farmacista launch, we get two of their signature, best-selling scents: Orange Blossom and Prosecco. These have both been known to be fan-favorites, and we can’t wait to put them into our home diffuser! Orange Blossom is a beautiful new take on a classic favorite, and it’s the perfect mixture of flowery citrus. Prosecco is crisp and clean, a fruity mix that keeps its’ class by combining with sweet champagne. These are two home scents you don’t want to skim over, and they will take your scenting experience to the next level of poise and elegance.

Starting small and understanding the clean fragrance concept, Apotheke captures attention right away with their amazing smells and beautiful backstory. Chrissy Fichtl began with an interest in clean ingredients and a passion for creating great smelling soaps from helpful essential oils.

Apotheke became extremely popular in Brooklyn, and soon expanded into West Elm stores across the country, giving everyone those scents that we know and really love, like Sea Salt Grapefruit, Canvas, and Charcoal!

Apotheke:

Where fine fragrance can still be made close to home by real people, who value clean ingredients that are gentle and safe for everyone. They stand for relishing the simple moments of life and using scent for meaning while giving back to people in need, which is why Pura loves having Apotheke on our team!

Welcome Antica Farmacista!

We have been patiently awaiting this drop and are so happy to finally share it with you. Don’t take our word for it, try Antica Farmacista in your Pura diffuser today to make your house smelling like a luxury hotel. You can thank us later!


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