How are Pura Fragrances Created?

The Inside Scoop on Why They're Great

Pura solidly stands behind the promise of producing pure, clean, and stress-free home fragrances. So you’ve probably wondered, how do they do that? What does this process look like? How are these delicious smells formulated? Pura’s scent connoisseur, Mara Dumski, helps give us a look into this process to find out all this and more!

Pura solidly stands behind the promise of producing pure, clean, and stress-free home fragrances. So you’ve probably wondered, how do they do that? What does this process look like? How are these delicious smells formulated? Pura’s scent connoisseur, Mara Dumski, helps give us a look into this process to find out all this and more!

Sparking A Scent

All of Pura’s room scents are started from scratch. Every scent is unique, but in the fragrance world they can each be organized into eight groups called olfactive families, that are based on similarities a scent might share. These families range from citrus and floral to woods and musk. Pura analyzes the market to learn what smells people like, what ingredients we have to work with, and which parts of the olfactive fragrance families are missing from the line, and then we decide what we want to add. Mara says, “We want to make sure we are covering all the olfactive categories for our customers to give them a variety.” It’s so important that every person can get a smell that they like!

After choosing an air scent to create, we work with the perfumer, fragrance evaluator, sales manager, and technical manager to work on the product. Communication is key with these people, because some fragrances are more challenging than others, and we want them all to come out the way we (and you) want them to. The fragrance oils need to be formulated for the Pura device to be able to fill the space with the right amount of strength and intensity. They also have to go through different protocols and procedures for types of smells and unique brands, to make sure everything is formulated as it should be.

Working with Partners

When developing the scents with our partners like NEST fragrances, Apotheke, and Capri Blue, we work with them to choose which fragrances would translate best for our devices, which are often the best sellers. Mara also helps to guide this process and bring out the best fragrances for the customers and the fragrance diffuser. We want to make sure their popular smells are translated to produce the best quality and luscious scent in each Pura device.

“Perfumers continually push creative mastery through combining ingredients in unique ways; it's using part art and part science to evoke different emotions.”

— Mara Dumski

“Perfumers continually push creative mastery through combining ingredients in unique ways; it's using part art and part science to evoke different emotions.”

— Mara Dumski

Sustainably Derived Good for the Planet Premium and Safe

How Pura Keeps it Clean

You’ve now heard it a million times, Pura uses the best ingredients that contain no harmful chemicals or bad things, hopefully you got that by now. But what does this really mean and how can you be sure? For starters, Pura uses ingredients that are extracted from the source, like flowers, fruits, leaves, and wood. The only synthetics used are formulated specifically to protect the environment and expand our conviction to provide sustainable, eco-friendly, and safe fragrances. By working with partnerships like LMR Naturals, getting some of these ingredients is GOOD for the environment itself because they are sustainably derived at just the right time for them and the things around them, making it a win-win for everyone!

Pura is a world-class company that works with world-class perfumers to create the finest fragrances. We go through a lot of work to make sure all ingredients are premium and safe, so that you can sleep easy with good smells pumping through your home.

Pura wants to give you designer home fragrances in a unique and affordable way, with ingredients to make you and the planet feel great. We hope you got an inside look at what makes Pura scents stand out from any other fragrance company. Smell for yourself!

The trick is to not think too much, fragrance is about EMOTION.  

 

What makes you smile?

The trick is to not think too much, fragrance is about EMOTION.  

 

What makes you smile?

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