Floral Street

Bloom Wherever You Are

A modern British fragrance brand that marries the power of flowers, fine fragrance and sustainability. Floral Street is here to brighten up your Spring, and your homes, all season long and beyond with their new smart clean scents. They are colorful, fun, and completely eco-conscious, not to mention their vegan fragrances are incredibly unique and desirably lovely. Pura couldn’t be more excited to welcome Floral Street to your scent diffusers, so get ready to bloom wherever you are as you get to know this new brand!

“We are thrilled to be partnering with such an innovative company, that shares
our philosophy. I wanted to breathe new life into your home with explosions of fresh-cut flowers to match your home mood. Floral Street fragrances deliver a modern luxury experience to work within every room, designed to enliven your space and elevate your mood. Bloom, wherever you are.” - Michelle Feeney, Floral Street Founder
“We are thrilled to be partnering with such an innovative company, that shares
our philosophy. I wanted to breathe new life into your home with explosions of fresh-cut flowers to match your home mood. Floral Street fragrances deliver a modern luxury experience to work within every room, designed to enliven your space and elevate your mood. Bloom, wherever you are.” - Michelle Feeney, Floral Street Founder
“We are thrilled to be partnering with such an innovative company, that shares
our philosophy. I wanted to breathe new life into your home with explosions of fresh-cut flowers to match your home mood. Floral Street fragrances deliver a modern luxury experience to work within every room, designed to enliven your space and elevate your mood. Bloom, wherever you are.” - Michelle Feeney, Floral Street Founder

The Brand

Floral Street is a British brand, powered by flowers and inspired by London, and bringing a modern touch to the fragrance industry. Their goal is to create an interactive fragrance experience, and give people a way to personalize how they scent their lives, making Pura the perfect fit! Their fragrances are powered by flowersit really doesn’t get any more naturally beautiful than that, and what better way to welcome in Spring fragrance? All their products are created with sustainable, high-quality ingredients blended by one some of the best perfumers in the world.

If that isn’t enough, they are centered around sustainability and taking care of the environment. Everything is created to be purposeful, and can either be reused, recycled, repurposed, or composted. Floral Street fragrances are clean and have mood boosting ingredients that uplift your senses, so you can create your own experience with the moments that matter most, through powerful and eco-conscious scent.

The Founder

Floral Street was founded by Michelle Feeney, a beauty connoisseur, who knows a thing or two about fragrance. With over 30 years of experience in building brands, in the fashion and beauty industry, Michelle decided it was time to do something for herself! With a gap in the market, the opportunity to make a mark on the fragrance world with clean and sustainable ingredients with eco-friendly packaging came at the perfect time.

Floral Street helps consumers become connoisseurs of fragrance in a fun and accessible but also responsible modern, British way. With eco-responsibility at the core of the brand, they have proven that you can have fine fragrance and beautiful packaging all created in a considerate way. Floral Street is a brand committed to lead, innovate and develop the fragrance industry as the world purchases more sustainably.

“Certain scents can trigger different feelings - happy, calm, or uplifted. Fragrance is very personal to each individual and at Floral Street we believe you should be the
celebrity of your own scent!”
“Certain scents can trigger different feelings - happy, calm, or uplifted. Fragrance is very personal to each individual and at Floral Street we believe you should be the
celebrity of your own scent!”

The Scents

These flower-powered fragrances are not like any other florals. These blooming luscious blossoms are packed with ingredients that are fresh and fun with just the right punch to uplift your senses! Floral Street scents are created to match your home moods and help you personalize and experience fresh-cut flowers designed to enliven your space.

Wonderland Bloom

Wonderland Bloom is joyous and captivating with pink guava, raspberry, lemon, cedarwood, and cotton candy (!) to accompany the delicate peony flower. If you need a pick-me-up or a reason to smile, this scent is the one, and it will keep you feeling as chic as possible.

Sunshine Bloom

Sunshine Bloom is a recalibrating scent with sprinkles of sunlight, fresh breeze and a grounding incense-infused aroma. Balinese coconut with Madagascan black pepper, jasmine and wild orchid. This vibrant and endearing fragrance blooms warmth into your space!

Sunshine Bloom

Sunshine Bloom is a recalibrating scent with sprinkles of sunlight, fresh breeze and a grounding incense-infused aroma. Balinese coconut with Madagascan black pepper, jasmine and wild orchid. This vibrant and endearing fragrance blooms warmth into your space!

Wonderland Bloom

Wonderland Bloom is joyous and captivating with pink guava, raspberry, lemon, cedarwood, and cotton candy (!) to accompany the delicate peony flower. If you need a pick-me-up or a reason to smile, this scent is the one, and it will keep you feeling as chic as possible.

Fragrance is powerful, and we should use it accordingly to strengthen our lives and fulfill our senses. Adding these fresh new spring scents into your fragrance diffuser is the first step in doing something for you, to empower your mind and body with clean ingredients and a refreshing backstory. Experience the beauty and love of Floral Street today!  

“Floral Street is all about matching your fragrance to your
mood to express how you feel each day.”


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