Caswell-Massey Meets Pura

Welcoming an American Classic

Founded in 1752, Caswell-Massey is one of the original fragrance and apothecary brands in America. Well-known and rich with history, they have been loved for THREE CENTURIES. Who else can say that?

We are so excited for them to join us and bring your scent diffuser some classic beauty, get to know more about what makes them great!

Founded in 1752, Caswell-Massey is one of the original fragrance and apothecary brands in America. Well-known and rich with history, they have been loved for THREE CENTURIES. Who else can say that?

We are so excited for them to join us and bring your scent diffuser some classic beauty, get to know more about what makes them great!

Founded in 1752, Caswell-Massey is one of the original fragrance and apothecary brands in America. Well-known and rich with history, they have been loved for THREE CENTURIES. Who else can say that?

We are so excited for them to join us and bring your scent diffuser some classic beauty, get to know more about what makes them great!

LAFCO’s entire brand is centered around clean, sustainable fragrance—and we can’t get enough of that. Adding this brand to our Pura marketplace was the easiest YES, and we are so excited to finally announce their launch and give your home this fragrance!

From a promise based on purity, to beautiful scents that enhance your home decor and atmosphere, don’t miss what this brand has to offer!

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

Every room in your house has a unique feel, purpose, and presentation. What we do and how we feel in those rooms can set the mood for the rest of our days and what we get accomplished. So, how can we set the right moods? The answer is easyroom fragrance! You’d be amazed at what a difference it can make on your mind and your mood, and how powerful it can be when things are smelling niceee. Read on to learn the specifics about what scents to put where, and how to create a flowing, sophisticated atmosphere in your home.

The Brand

Caswell-Massey was founded in Newport, Rhode Island, and brings the deep East Coast American history to life in their fragrances and products. Along with fragrance, this brand was innovative in self-care and relaxation remedies, changing how Americans were able to care for themselves and experience luxury.

With some incredible newer products, like the two Pura scents, and classics that are centuries old, they have something for everyone to love. They are built on emotion, quality and purity, transparency and sustainability, and respect for the past—all things that Pura can gladly stand behind.

Caswell-Massey was founded in Newport, Rhode Island, and brings the deep East Coast American history to life in their fragrances and products. Along with fragrance, this brand was innovative in self-care and relaxation remedies, changing how Americans were able to care for themselves and experience luxury.

With some incredible newer products, like the two Pura scents, and classics that are centuries old, they have something for everyone to love. They are built on emotion, quality and purity, transparency and sustainability, and respect for the past—all things that Pura can gladly stand behind.

The Brand

Caswell-Massey was founded in Newport, Rhode Island, and brings the deep East Coast American history to life in their fragrances and products. Along with fragrance, this brand was innovative in self-care and relaxation remedies, changing how Americans were able to care for themselves and experience luxury.

With some incredible newer products, like the two Pura scents, and classics that are centuries old, they have something for everyone to love. They are built on emotion, quality and purity, transparency and sustainability, and respect for the past—all things that Pura can gladly stand behind.

Dedicated to a pure promise they uphold and encourage, quality and artistry are at the top of their list. They use thoughtful craftsmanship and pure ingredients, combined with beautifully hand-made vessels for their products.

Each of their fragrances are carefully thought about and intricately articulated based on a place or setting. The inspired scents create the specific details and beauty of every individual fragrance. We love the classy and simplistic approach, and LAFCO embodies all the best things about fragrance.

The Founders

Caswell-Massey

Moving forward for generations with all of the different fashion trends, time periods, and fragrance ideas, Caswell-Massey has kept true to where they came from. Curiosity and innovation started their journey, along with a dedicated connection to the emotions that evoke from scents and fragrance.

Artisans at the root, fine craftsmanship and intention is part of their dedicated home scenting process, and perseverance has kept them going strong. They strive to make sure ingredients and products are clean and transparent, and take pride in where they come from and translate that dedication into where they are going.

Moving forward for generations with all of the different fashion trends, time periods, and fragrance ideas, Caswell-Massey has kept true to where they came from. Curiosity and innovation started their journey, along with a dedicated connection to the emotions that evoke from scents and fragrance.

Artisans at the root, fine craftsmanship and intention is part of their dedicated home scenting process, and perseverance has kept them going strong. They strive to make sure ingredients and products are clean and transparent, and take pride in where they come from and translate that dedication into where they are going.

“We still live by the same code of our founders’ today: always clean, always healthy, and always smelling divine.”

The Founders

Caswell-Massey

Moving forward for generations with all of the different fashion trends, time periods, and fragrance ideas, Caswell-Massey has kept true to where they came from. Curiosity and innovation started their journey, along with a dedicated connection to the emotions that evoke from scents and fragrance.

Artisans at the root, fine craftsmanship and intention is part of their dedicated home scenting process, and perseverance has kept them going strong. They strive to make sure ingredients and products are clean and transparent, and take pride in where they come from and translate that dedication into where they are going.

Jon Bresler lived in switzerland, soon becoming accustomed to the European aromatherapy traditions surrounding him. He wanted to bring these traditions and amazing fragrance ideas to the United States, and he began introducing major brands of European skincare and perfumery.

Eventually, LAFCO was launched as its’ own brand to uphold what Jon always believed in and holds true: products that look, smell, and feel good, and that are good for you. He strives to be ethical and sustainable in all of his practices and craftsmanship, using only the finest materials. This is why LAFCO and Pura are great friends!

“We still live by the same code of our founders’ today: always clean, always healthy, and always smelling divine.”

The Scents

Caswell-Massey is giving you two new magnificent smart scents to add to your collection: NYBG Orchid, and NYBG Beatrix. This collection was created in collaboration with the New York Botanical Garden to create fragrances that duplicate the scents of real flowers, yes please! NYBG Orchid is delicate and feminine, and it exemplifies the poise and beauty of an orchid blossom.  

NYBG Beatrix is blooming like a walk through a rose garden; it’s fresh and light, lush and feminine, to bring in an easy breeze of florals that makes you feel good all year.

Click the photos below to learn more about the inspiration behind these scents!

The Scents

Caswell-Massey is giving you two new magnificent smart scents to add to your collection: NYBG Orchid, and NYBG Beatrix. This collection was created in collaboration with the New York Botanical Garden to create fragrances that duplicate the scents of real flowers, yes please! NYBG Orchid is delicate and feminine, and it exemplifies the poise and beauty of an orchid blossom.  

NYBG Beatrix is blooming like a walk through a rose garden; it’s fresh and light, lush and feminine, to bring in an easy breeze of florals that makes you feel good all year.

Click the photos below to learn more about the inspiration behind these scents!

Caswell-Massey, A Piece of History

Experience the beauty and classic fragrance quality that Caswell-Massey has provided for 260 years, and take your plug-in scents to another level! Pura is ecstatic to have them as a part of the scent family, and we are looking forward to more great smells in the future. We are happy to have a piece of the history of fine fragrance with us, and we hope you are too!


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