Ellis Brooklyn is Here!
With Ellis Brooklyn comes sophistication and adventure, a daring boldness, and captivation. Learn about the newest Pura brand!
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Introducing Brooklyn Candle Studio
Get to know Brooklyn candle studio! Pura couldn't be happier to welcome this brand and their captivating fragrances!
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Introducing Antica Farmacista
We are so excited to welcome this brand into our fragrance family and can’t wait to give you these AMAZING fragrances!
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Back to School
The new normal doesn't have to be scary. Learn to use scent to ease every scenario!
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Get Ready for Fall
Fall is coming! Join Pura this week for tips and inspo on how to make it the best fall yet.
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Just Keep Smelling
Don't let becoming nose blind scare you! Pura has all the tools and help you need to keep your home and life smelling fresh.
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Meet Our Friends
Pura wouldn’t be Pura without the amazing brands and people that we work with to help us provide you the best home fragrance possible. Learn more a...
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Science of Smell: Memory
Learn how to enhance your memories by paying attention to one of your strongest senses!
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NEW Amalfi Lemon and Mint
Amalfi Lemon and Mint whisks your senses away and takes you to a place you didn’t know you needed to be. Add this scent to your collection of favor...
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Best Room Scents
Home scenting should add something to who you are and what you like, and help you to create an atmosphere that sets you up for success. Learn to sc...
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Scents of Summer
The summers that we long for can stay with us forever—use the right scents and make the best summer memories last!
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Celebrating Dad Day
Mow the lawn in your dad jeans, turn up the sports, and get the grill firing to do what you can to help those great people in your life feel the lo...
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